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Spectacle Emporium Privacy Policy

Data Protection and the General Data Protection Regulations (GDPR)

Spectacle Emporium is the tradename for Spectacle Fashion Ltd. This privacy policy will explain how Spectacle Emporium looks after and secures information concerning you.

Spectacle Emporium and its staff aim to provide you with the highest quality eyewear and prescription lenses. To do this we need to keep records about you, your prescription, and the recommended plan and advice provided to you. We will manage the storage and security of this information to the best of our abilities.

What Data Do We Collect?

The information recorded includes:

  • Basic details about you, such as your name, address, telephone number and date of birth;

  • Details of your spectacle prescription;

  • Details of glasses supplied to you;

  • Photographs taken of you with consent given from yourself;

  • Video footage recorded via in-store CCTV;

  • Other details and notes about your health and medical treatment that influence our lens recommendation.

How Do We Collect Your Data?

You directly provide Spectacle Emporium with most of the data that we collect. We collect and process data when you:

  • Provide us with your existing spectacle prescription;

  • Provide us with your existing spectacles for determining your currently worn prescription;

  • Register online via subscription or offline via signing-up voluntarily on our Mailing List;

  • Placing an order for any of our products or services;

  • Use or view our website via your browser’s cookies;

  • Photographs via camera and video footage in-store recorded via CCTV.

How Will We Use Your Data?

Spectacle Emporium collects your data so that we can:

  • Process your spectacles order and manage your account;

  • Communicate with you for making appointments and reminders;

  • Keep you updated with blog posts via email;

  • Email you with special offers and when new spectacles arrive throughout the year;

  • Photographs are shared on our online platforms and social media;

  • When Spectacle Emporium processes your order, your data may be sent to credit reference agencies to prevent fraudulent purchases.

  • CCTV footage is used to provide a safe and secure environment for staff, clients and visitors, as well as to prevent loss and damage to the store’s inventory and assets. CCTV is used to assist in crime prevention and law enforcement agencies in apprehending offenders.

How Do We Store Your Data?

To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect.

We utilise specialist software, built with the security of your data as a priority. The database is fully GDPR compliant and is updated periodically in regard to new legislation. Spectacle Emporium is Payment Card Industry Data Security Standards (PCI DSS) compliant to combat credit card fraud.


Spectacle Emporium would like to send you information about our products and services that we think you might like. If you have agreed to receive marketing, you may opt out at a later date. You have the right at any time to stop Spectacle Emporium from contacting you for marketing purposes.

What Are Your Data Protection Rights?

Spectacle Emporium would like to make you fully aware of all your data protection rights. You are entitled to:

  • The Right to Access: You have the right to request Spectacle Emporium for copies of your personal data. We may charge you a small fee for this service.

  • The Right to Rectification: You have the right to request that Spectacle Emporium correct any information that you believe is inaccurate and that you have the right to complete information that you believe is incomplete.

  • The Right to Erasure: You have the right to request that Spectacle Emporium erase your personal data under certain conditions.

  • The Right to Data Portability: You have the right to request that Spectacle Emporium transfer our data of you to another organisation, or directly to you, under certain circumstances.

If you make a request, we have one month to respond to you. Our contact details are found at the end of this notice.

Changes To Our Privacy Policy

Spectacle Emporium keeps it’s privacy policy under review and updates it accordingly. The privacy policy was last updated 5th December 2019.

If you have any questions about Spectacle Emporium’s privacy policy, the data we hold on you, or you would like to exercise your data protection rights, then please do not hesitate to contact us:

Via email:

Call us: 0121 679 6337

Write to us: Spectacle Emporium

2, High Street

Kings Heath


B14 7SW

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